10 Essential Financial KPIs Every Startup Should Monitor

Understanding and monitoring finance KPIs is essential for navigating growth and managing resources effectively. Here are our top 10 essential finance KPIs that will enable you to monitor your company's financial health.
Financial KPIs for startups
Financial KPIs for startups

Understanding and monitoring Key Performance Indicators (KPIs) is essential for navigating growth and managing resources effectively. Key metrics such as Cash Burn & Runway, Gross Profit Margin, Contribution Margin, Net Profit Margin, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Revenue Growth Rate, and Sales Efficiency provide a useful view of a startup's financial health. This overview highlights the importance of these finance KPIs, how to calculate them, and their relevance at various stages of your startup’s lifecycle, ensuring you can make informed decisions to steer your business toward success.

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