We're Matt and James, CFOs with a purpose. With years of cross-sector startup & SME finance leadership under our belts, we've seen first-hand the transformative power of clear, accessible financial guidance. Our mission? To distil our knowledge into practical, easy-to-understand, accessible and affordable resources that everyone working in startups or SMEs can use, regardless of their financial background.
We understand the unique challenges you face, from making strategic decisions with limited information to managing finances without formal training. That's why the Startup Finance Toolkit is designed to be your go-to resource, whether you're an experienced founder, a finance manager navigating new territory, or a team member stepping into a finance role for the first time.
Our platform covers the 3 main areas that a finance function is often responsible for; financial management, company culture, and compliance. Our goal is to create resources to help demystify these areas into bite-sized, actionable insights, all aimed at driving your business forward. Our tools, templates, and guides are crafted to provide you with the confidence to make informed financial decisions, turning obstacles into opportunities for growth.
Join Us on Your Startup Journey
SFT is brought to you by Dr. Matt Halstead and James Shrager who bring a wealth of experience in startup finance and have spent their careers building, fundraising & transforming ambitious SMEs and startups. At SFT, we’re committed to providing you with the tools and knowledge you need to thrive. To get full access, consider a subscription to SFT (we’ve priced it so it’s very affordable to early-stage businesses) and benefit from an ever-growing number of resources and join a network focussed on financial excellence and business growth.
