A pitch deck is a key fundraising document that has replaced the more traditional business plan. It provides a snapshot of key business areas so that investors can make an investment decision. The well-known gold-standard pitch deck was created by Sequoia Capital, and we have based the downloadable pitch deck in this article on this structure, with additional insights from our own fundraising experience.
This article is designed to help you create a pitch deck that not only showcases your business idea but also tells a compelling story about your journey and potential for growth and ultimately investment return (don’t forget this part!).
Below is the structure we use:
Start Strong: Your opening slide is your first impression. Clearly articulate your company's mission statement and provide a succinct summary of what the deck will cover.
Tip: Aim for a crisp, memorable statement that encapsulates your vision, ensuring it grabs attention and sets the tone for the presentation.
Identify and Articulate: Detail the specific market problem your startup aims to solve. This slide should resonate with potential investors by highlighting a clear need.
Tip: Use statistics or narratives to paint a picture of the problem's scale and how it affects your target market.
Showcase Your Solution: Present your product or service as the antidote to the identified problem. It's crucial to outline how your solution is both innovative and practical.
Tip: Emphasise unique features or proprietary technology that sets your offering apart from existing solutions, providing a clear rationale for why it’s superior.
Timing is Everything: Discuss why the current market landscape presents the perfect timing for your solution. Factors could include technological advancements, regulatory changes, or shifting consumer behaviours.
Tip: Back up your timing with data and trends that support the urgency and viability of your market entry.
