In our experience, customer discovery is absolutely crucial for your startup, especially in technology-driven sectors where the risk of creating solutions without a clear market need is significant. This critical phase is not merely a preliminary step, but really helps the product development process, building a product that resonates strongly with the target market (rather than building your product in isolation based on your own assumptions — which happens a lot!). Many startups fail due to misalignment with market demands, therefore we believe that effective customer discovery can significantly impact your chances of success.
Why Customer Discovery Matters
Customer discovery mitigates the risk of wasting time and resources on products that don't address actual market needs. It ensures that you develop solutions that address existing market gaps, making this strategy fundamental in validating both the viability and the desirability of a product in the marketplace. In particular:
